A new digital tool to enhance pleasure and safe driving along the iconic Florida Keys Overseas Highway (U.S. Highway 1) has been introduced by the destination’s tourism council.
The Florida Keys & Key West Travel App now offers two driving tours that are triggered by geographic location and alert travellers to upcoming scenic, iconic or historical points of interest as they journey through the island chain. Separate northbound and southbound routes are available.
Travelling southbound from Key Largo to Key West, users will find the app prompts them to stop at locations and attractions such as the Florida Keys Wild Bird Center, Robbie’s Marina for tarpon feeding, and the National Key Deer Refuge. When travelling back north up through the Keys from the city of Key West, the app highlights not-to-be-missed stops such as Bahia Honda and John Pennekamp Coral Reef state parks.
“We want our visitors to experience the highway that goes to sea, but do it in a way that makes it safer for them,” said the tourism council’s director, Stacey Mitchell. “By giving travellers advance notice and narration of upcoming places, they are more informed and can plan stops accordingly.”
In addition to the newly added driving tours, the app also features the latest destination news and events plus information on must-do activities alongside suggestions on where to eat and stay – all organised by Keys district. To support the Florida Keys’ efforts to encourage responsible, low-impact exploration and raise awareness of the ‘Connect & Protect’ initiative, there is also a section dedicated to sustainability. This features guidance for visitors on voluntourism, ecotourism and green travel experiences available in the subtropical island chain.
To learn more and download the free Florida Keys & Key West Travel App, visit https://fla-keys.com/app. The app is also available for free download at the Apple Store and Google Play.