George Bellenger, who co-founded Key West Eco Tours with wife Carla in 2006, believes that even a five-minute commitment helps to preserve the Florida Keys’ natural backcountry and dense mangrove islands.
The company operates from the Geiger Key Marina fish camp and RV park’s Geiger Key Paddle Hut in the Lower Keys — and prides itself on educating clients about the backcountry and teaching respect for the Keys environment.
On each tour, guides and participants take part in a “5 Minute Project,” spending five minutes removing debris from the water and mangroves.
George landed in Key West after attending the University of Delaware, discovering a subtropical paradise where rent was affordable and residents didn’t need a car.
An avid kayaker, diver, windsurfer and sailor, George worked for Tropical Watersports as an instructor, teaching windsurfing and Hobie sailing at Smathers Beach. Over the years, the watersports enthusiast closely bonded with Key West’s island community and even ran for mayor twice.
A native of Wilmington, Delaware, he met future wife Carla, who hails from Alabama, on a random Key West walk in the 1990s.
“She liked my dog JoJo, the wonder dog,” George recalled.
He’s recognized for launching the Havana Challenge, the first permitted regatta since the U.S.-Cuba embargo, with government-authorized sailing from Key West to Havana. His goal was to bring boating enthusiasts from both countries together, bridging cultures through traditional maritime heritage.
George’s adventures in Cuba, where he’s visited about 30 times, were documented in Men’s Journal.
He and Carla each hold U.S. Coast Guard charter captain certifications. And their son, George Robert, is a senior at SUNY Maritime College (Maritime College, State University of New York) and is pursuing a career in nautical operations.
Keys Voices: When did you first come to the Florida Keys and why?
George Bellenger: A job offer first brought me to Key West around 40 years ago. Even back then, people told me I should have been here 10 years earlier!
KV: What aspects of the Keys environment or way of life matter most to you?
GB: Initially, the way of life and cast of characters kept me hanging around the Keys until I eventually discovered the unbound natural world on and around the island. Then I was hooked.
KV: Who or what inspired you to become passionate about respecting and protecting the Keys’ natural world?
GB: Earth Day, 1971. The Boy Scouts announced a new merit badge, S.O.A.R. (Save our American Resources), to inspire thought and action to protect the environment. Our troop, when I was 11, scoured the Brandywine River’s muddy banks, pulling out mostly tires.
KV: How does that passion influence your work or profession?
GB: Every day provides an opportunity to exert a positive influence on the world around us.
KV: What are some of the ways, personally or through your work, that you connect with and/or help protect the local environment and unique lifestyle?
GB: Thirty years ago, I wrote a phonetic Reef Relief awareness talk, highlighting dive safety and equipment protocols in six languages. Reef Relief published and still distributes it. I also initiated and led a Keys citizen response to the Deepwater Horizon oil spill. I’m currently a founding board member of the Crocodile Foundation, dedicated to preservation of the endangered American crocodile. We’re hoping to build nesting boxes away from civilization and relocate nuisance crocs into a preserve abutting Crocodile Lake.
KV: What keeps you energized, challenged and focused on your path?
GB: We collaborate with the Florida Keys National Marine Sanctuary, Turtle Hospital, Reef Relief and the Florida Fish and Wildlife Conservation Commission to mitigate and affect positive change. Caring about future generations keeps me in the game every day. Good news helps. As an example: the terrific work Mote Marine Laboratory is doing replanting corals.
KV: What do you hope your positive environmental actions will accomplish?
GB: To inspire future leaders. Saving the planet from environmental degradation is a multigeneration endeavor. Our generation is just “passing the torch.”
KV: What message do you want your actions and example to communicate to people you encounter?
GB: Don’t give up. Every little bit helps. Together we do make a difference.
KV: What’s your favorite natural or eco-friendly activity in the Keys?
GB: Kayaking, of course!