‘Local’s Choice’ Tips From Johnny Vance
Johnny Vance, concierge extraordinaire, utilizes his deep radio-host voice and passion for urging visitors to get out on Florida Keys waters to provide custom, white-glove service to his clients.
“I’m a firm believer that the one thing that makes people come back are experiences,” Vance says.
As the concierge director at The Perry Hotel & Marina on Stock Island, Vance can be found at least six days each week recommending — and booking — personalized experiential activities with his contacts at 72 local companies.
He’s one of only a handful of concierges who owns his own company. Johnny’s Sunset Excursions is contracted to the Lower Keys hotel and about 85% of his clients depart from The Perry’s on-site marina.
Vance, a native of Dayton, Ohio, worked in his family’s home improvement business until age 40. He first came to the Keys to visit a friend in Marathon, decided to move to Key West, and served as a concierge at several venues before founding his own company specializing in watersports.
“In my business we have one shot to get it right — that's what determines if people come back or not,” Vance says. “It's exactly why I love The Perry: big resort amenities with a boutique feel and an unforgettable ambience that makes people want to return.”
Vance isn’t the only concierge in his family; his wife Milena holds that position at nearby Beachside Resort & Residences.
His motto: "On an island with a thousand boat trips, why not ask a local expert?"
Where he dines: Matt's Stock Island Kitchen and Hogfish Bar & Grill on Stock Island; Milagro Restaurant & Bar and Bagatelle in Key West.
Where he explores: "I'm often invited on boat excursions and tours of all kinds. It's a real job perk for sure. Milena and I always love an opportunity to visit areas just up the Keys. Getting out on the water with The Marathon Mermaid is a great way to see the beautiful area near Sombrero Reef.”
How he relaxes: "Helping visitors fall in love with Key West is my passion. One day per week, I spend with Milena — generally at the pool, walking at the Key West Tropical Forest & Botanical Garden, or sometimes just hanging around the house.”
